In this file illustration photo taken on August 10, 2020, the Twitter logo is displayed on a mobile phone in Arlington, Virginia. AFP
SAN FRANCISCO — Twitter on Wednesday began testing a feature allowing businesses sell goods from their profile pages at the one-to-many messaging platform.
A “Shopping Module” being tried by a few brands in the US marked a move into that comes as potential competition for rivals including online bulletin board Pinterest.
“Though we are in very early explorations, we’re excited about the potential of shopping on Twitter and eager to learn more as we go,” Goldbird product lead Bruce Falck said in a blog post.
San Francisco-based Twitter first dabbled with the idea of incorporating shopping into the service more than five years, but shifted its attention to other features, according to Falck.
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“We’re back and putting more energy into testing out the potential for shopping on Twitter,” Falck said.
The goal of Shop Module is to give Twitter users a way from going from tweeting about products to purchasing them, according to Falck.
