LONDON—Popular dating apps on Monday launched a campaign encouraging British users to post “I got my shot” on their profiles as the United Kingdom rollout reaches young adults.
In partnership with the government, apps including Tinder, Bumble and Hinge are offering special stickers, badges and bonuses for users who say they have had the coronavirus jab, the Department of Health said.
This comes as the UK rollout this week reaches the under-30s, as Health Secretary Matt Hancock confirmed on Sunday.
Vaccines minister Nadhim Zahawi said he was “thrilled that we are partnering up with dating apps to boost vaccine uptake across the country.”
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
The United States launched a similar initiative in May, linking up with apps including Tinder, OkCupid and Plenty of Fish.
Credits, bonuses
In the UK, dating app users can show their support for vaccination on their profiles in return for complimentary credits or give in-app bonuses to others who say they are vaccinated.
