The rapid digitalization of society and automation of production, new trends in business processes and corporate culture, force majeure like pandemics, and many other things – in today’s world, it is no longer enough to keep your finger on the pulse to be on the crest of the wave. A pulse is really just a statement of status. You need to take action now to ensure that your business has the right pulse for the future.
In this newsletter, let’s showcase three books at once that will help both heal and pump your business from the perspective of multiple coexisting systems. “The Living Organization” is about how the combined energy of employees enables great companies to achieve incredible results. “Resilient to the Future” – about what people do in the age of machines. “User Experience Design” – a practical book about how customers think.
All together, it’s a powerful hat-trick against the competition. Ready to play big?
Gravity of Purpose
Every living unit has a unique reason for existence: it makes a unique contribution to something much larger than itself. As a living entity, your company has the energy of what’s called deep purpose.
Deep purpose is a powerful force that attracts the necessary energetic structures to unite and embody the mission laid out.
The force of attraction attracts certain people to certain companies: people come to a particular company because they share its deep purpose. People come together to form teams, teams form departments, and departments form a company. Everyone invests individual and collective energy, which translates into shared results and a larger purpose.
“Living Organization
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In the same language
Listening carefully helps to establish what words customers typically use, their level of expertise, and what kind of service they expect. This knowledge helps build trust and understanding – meaning you’ll have loyal and satisfied customers.
Have you ever seen an incomprehensible error message on a laptop screen? Or feel annoyed when trying to fill in an online registration form with data you didn’t even know existed?
This failure in communication is usually due to the fact that company representatives are primarily thinking about their business, and this leads to the use of professional jargon or sometimes overactive branding strategy. As a result, the company communicates with its customers in overly arcane language.
“User experience design
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People, not robots
We hear all the time, “Automation is our destiny.” People talk about technical progress as if it is a speeding train, and either we will jump on it or it will run us over. However, this view is erroneous. Human desires have always been the driving force behind technological progress.
It is not algorithms, but managers who decide whether to replace humans with machines.
Lawmakers, not robots, determine what limits to place on the latest technologies like facial recognition and targeted advertising on the internet. Developers can influence how these new tools are structured, and users can decide whether they are morally acceptable. So much for the truth about the AI revolution.
There is no army of evil robots plotting to rebel and enslave us. There are only humans deciding what kind of society we want to live in.
“Resilient to the Future
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Three books are three approaches. But together they produce a synergistic effect where 1+1+1= >3. Much more. A clear view of new technologies, a view of business processes as energy interactions, and a clear knowledge of how customer thinking works when they choose a product are three whales on which your business will feel confident and secure.
The post Hat-trick on the competition: top books for business appeared first on Business.
