The country’s mobile leader Globe posted mobile data traffic of 1,761 petabytes in the first half of 2021, a 59 percent increase versus the same period last year. Globe outperformed competition which reported 1,579 petabytes, clearly showing customers prefer to use the Globe network for mobile internet services.
“We are very happy that customers continue to prefer the Globe network. We aim to provide an elevated customer experience through better content, affordable offers, worthy promos and responsive customer service. Our relevant offers along with a markedly improved network experience shows that we are hitting the sweet spot of our customers. We will do more to deepen our relationship with our customers with services that will enrich their lives,” said Ernest Cu, Globe President and CEO.
One petabyte is equivalent to one million gigabytes of data.
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As of June, Globe has installed at least 641 new cell towers and completed 8,175 site upgrades as part of its continued network modernization efforts. The new cell sites were built in Metro Manila, Pangasinan, Laguna, Iloilo, Cavite, Rizal, Batangas, Cebu, Bulacan and Pampanga.
Globe was also able to complete its network expansion in Pangasinan, Misamis Oriental, Nueva Ecija, Negros Oriental, Negros Occidental, Iloilo, Bataan, Zambales, Tarlac and Capiz, Aklan, Antique, Siquijor and Guimaras.









