The Masters of Email Marketing are back for Spring 2023, offering a full day of email marketing insights from ten leading industry experts. This free webinar, taking place on March 22nd at 10:00 AM (UTC +3), provides the perfect opportunity to continue mastering the art of email marketing.
The event features a lineup of impressive speakers, including Erkki Markus and Tanel Rand from Smaily, who will reveal the secrets to email marketing success in 2023 and beyond. The presentation will cover hyper-personalization, micro-segmentation, AI in email marketing, and interactivity.
Chris Byrne, founder of email marketing and survey platform Sensorpro, will provide tools for evaluating subject lines and share inspiration for crafting compelling copy. He will also cover the essential but often-overlooked aspect of showcasing logos in Gmail and discuss authentication to avoid the junk folder.
Adeola Sole, email marketing consultant and VP of customer success at Email Expert, will touch on the foundations of a good email, design and conversion, landing page optimizations, and metrics to keep an eye on.
Copywriter Ben Milsom will lead a masterclass workshop on his process of writing a DIC sales email (Disrupt, Intrigue, and Click) from start to finish. He’ll teach eCommerce brands how to increase their revenue with email sequences without spending significant money on ads.
Jeanne Jennings, Founder and CEO of Email Optimization Shop, will offer a structure for identifying and prioritizing automation opportunities, tips for defining and presenting key CTAs, and the formula for building benefit-oriented message maps for automation campaigns.
Deliverability specialist Yanna-Torry Aspraki from EmailConsul will discuss the importance of monitoring deliverability and sender reputation. She’ll also provide tips and suggest various free and low-cost tools to audit and troubleshoot these areas without breaking your budget.
Email marketing specialist Christian Nørbjerg Enger will talk about the importance of segmentation and offer tools for evaluating collected data and its possible use. He’ll teach how to use segmentation to create relevant interactions across a brand.
Independent marketing automation consultant Nontas Karavias will cover how to build an email marketing strategy, list management and segmentation, and how automation can be successfully used.
Andriy Vovchak, a Sales Developer at PRNEWS.IO, will teach how to get more attention for a business without looking annoying or cheap, by teaching how to get the media’s attention in a professional way through email pitching.
Attendees will have the opportunity to ask the experts any questions about any email marketing topic they want. Don’t miss out on the chance to learn from the world’s leading specialists in email marketing and get your email marketing up to date and successfully running.