Nearly all customer-facing businesses would agree that today’s consumer is less patient and more demanding. And living in a time of pandemic has just exacerbated that further. And because consumers have been on various forms of lockdown for over 18 months now, multiple sources of information such as social media influencers have taken over the message that marketers wish to convey and the result would seem to be chaos and unpredictability. How do we then ensure our customers remain loyal? How do we keep them for life?
We asked Ms Jinggay Gallardo, our resource person on customer service and marketing, for some tips on how we could create a culture of customer service excellence, during what we now call “the new normal:”
Is all this easier said than done? Creating a culture of excellent customer service is a combination of regular training and digital innovations that create desired behaviors. And although this may seem difficult at first, once you see the business results of this approach, the effort will be worth it.
Gallardo will be facilitating a virtual workshop on “Delighting Customers in the New Normal: From Handling Customer Complaints to Winning them for Life” on November 9-10, 2021.
BUSINESS
BUSINESS
BUSINESS
For your online learning needs, Inquirer Academy could assist you in designing and facilitating a virtual workshop, a webinar or a self-paced online course for your organization. You may write to , or send an SMS at these numbers 0919.3428667 and 0998.9641731.
The author is the Executive Director of the Inquirer Academy.
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