“Avatar: Frontiers of Pandora.” Image: Ubisoft via AFP
Video game adaptations of Hollywood blockbusters fell out of fashion over the last decade, but makers of the sequel to all-time top-grossing movie Avatar hope their tie-in will buck the trend.
Made by French giant Ubisoft, “Avatar: Frontiers of Pandora” is an opportunity to “extend (the universe) and give fans somewhere to go,” said Jon Landau, the head of director James Cameron’s production company Lightstorm Entertainment.
The Avatar follow-up set for release in late 2022 is just the latest gargantuan film project the company has steered for Cameron since the late 1980s, from “Terminator 2: Judgement Day” to “Titanic” to the first “Avatar” film in 2009.
Landau pitches the game as a complement to the new movie, a chance to explore the mythical planet of Pandora and its blue-skinned inhabitants beyond even the sprawling version on cinema screens.
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“It’s an extension of the experience of the movie, and the movie is an extension of the experience of the game. It goes both ways,” he told AFP.
If Lightstorm succeeds, it will mark a shift in fortunes for video game tie-ins.
