Online payments provide more features to the customers, making the shopping process more comfortable and attracting customers to come again. But what makes some online businesses more successful than others? Today, we will provide some tips to increase your conversion rate and ensure business growth.
What the payment conversion is?
Payment conversion is the ratio of successful payments to the total number of payments. If the merchant integrates online payments correctly, his conversion rate would significantly increase. The following recommendations would help you to boost your conversion rate.
Payment methods
The more payment methods available to the customer, the more successful transactions will be. Use alternative methods, as well as local ones, to provide your customers with more options to finalize their purchases. Latin Americans, for example, are among the biggest cryptocurrency users in the world. That is why enabling crypto payments is vital if you are performing in this market.
Payment flow simplicity
To gain more customers, your payment interface should be simple and clear for your audience. If the customer doesn’t understand how to pay, he is more likely to find another merchant. Include the guideline or any type of customer support to help your customer finish the purchase. Implement fast checkout, allowing customers to make a purchase without creating an account. This reduces friction and removes potential barriers that could deter customers from finalizing their transactions.
Language
Adding the local language of the region you work with is important to be on the same page with the customer. There are many regions, using more than one language. For example, LATAM speaking not only Spanish, but also Portuguese English, French, and Dutch. So, if you are orienting to LATAM, all these languages should be added to the checkout.
Localization
Customize the payment interface further by displaying prices and currencies in the local format. When customers see prices displayed in their local currency, it creates a sense of familiarity and convenience. It eliminates the need for customers to mentally convert prices from a foreign currency, which can be confusing and may deter them from completing the purchase. By presenting prices in their familiar currency, you reduce cognitive load and make the payment process more seamless and effortless. This localization effort can enhance the user experience and build trust with customers, ultimately increasing conversion rates.
Transferty is a reliable payment gateway, which ensures the flexibility and implementation of all the tips, mentioned above. Our solution is created to make certain the optimization of online payments and tailoring of the payment flow for your needs. It leads to conversion increase and, as a result, revenue growth. Explore more at https://transferty.com/ .
