MIF began as a business publishing house. Seventeen years later, we are still trying to publish the most useful books for business: about corporate culture, management, trends that change the world. The editors of MIF have compiled our Wish List, including our most beloved novelties and bestsellers.
AI-2041.
- Best Book of 2021 by the Financial Times, Wall Street Journal, and Washington Post
- Amazon’s Editor’s Choice in the Best Nonfiction category
- Great combination of technical expertise and imaginative storytelling
Artificial intelligence will be the defining phenomenon of the twenty-first century. Within two decades, it will affect every aspect of daily life. AI could lead humanity to unprecedented prosperity, and the symbiosis of man and machine will revolutionize medicine and education and create entirely new forms of communication and entertainment. However, while freeing us from routine work, AI will also challenge the organizational principles of our economic and social order. AI will bring new risks in the form of autonomous weapons and ambiguous intelligent technology. AI is at a tipping point, and people need to learn both its positive traits and the existential dangers it can bring.
In this provocative, wholly original work, Kai-Fu Li, former president of Google China and author of Artificial Intelligence Superpowers, teams up with acclaimed science fiction writer Chen Qiufan to imagine our world in 2041 and how it will be shaped by AI. In ten compelling stories, they will introduce readers to the possible new realities of 2041:
- In San Francisco, a “relocation” industry emerges as deep-learning AI causes massive job displacement;
- In Tokyo, a groupie immerses herself in an exciting form of celebrity worship based on virtual and mixed reality;
- In Mumbai, a teenage girl rebels when AI interferes with romance;
- In Seoul, virtual companions with advanced natural language processing (NLP) skills offer orphaned twins new ways to communicate;
- In Munich, a scientist uses quantum computing, computer vision, and other artificial intelligence technology for revenge that threatens the world.
Looking to the not-so-distant horizon, the book invites readers to remember that there is no good without responsibility and that, in the end, humanity remains the author of its own destiny.
Inspiring Sales Departments.
- Will help inspire employees to do great things.
- Effective personal and team tools
- From Russia’s leading manager and sales support leader
Well-known Russian manager Maxim Batyrev and head of sales support Nikolai Lazarev talk about the system of non-material motivation of employees.
The book logically continues and complements the “Armament of sales departments”, which collected tools that contribute to an increase in sales. In the new book, the authors tell how to inspire the team to do great things with the help of personal and team tools of non-material motivation.
An impressive volume of collected material and the authors’ success in sales confirm the effectiveness of the proposed methods. And if several of them are applied at once, the effect will not be long in coming to fruition – both in terms of money and in terms of discipline.
Strategies for change.
- Helps you adjust your company to the changes around you
- From a recognized authority on leadership and change, a Harvard professor
- Research, success stories, and practical solutions
Strategies to help the leader transform his or her organization quickly and effectively in the face of instability and uncertainty.
Change is at the core of today’s reality. An executive’s task today cannot be reduced to just incremental growth of his or her company. It is now vital to create organizations that can adapt quickly to an ever-changing environment.
John Kotter’s new book is an easy-to-understand authoritative guide to help embed the ability to change quickly in your company’s DNA. You will find:
- The answer to why organizations can’t simply deal with threats in an environment of complexity and uncertainty;
- evidence-based solutions to help combat resistance within the organization;
- case studies and success stories describing organizations that have learned to change;
- a one-size-fits-all approach to how to get the most out of change.
Effective or Dead.
- Practical tips for growth in crisis
- Real Management Experience.
- From the best Audi manager in Europe and author of the bestselling book “The CEO Gen
48 anti-crisis tools from the best Audi manager in Europe and author of the bestseller “General Director” Vladimir Mozhenkov.
The crisis is a business opportunity. An opportunity to survive, to outrun others and become stronger or… to die. This book is for those whose choice is to survive and succeed.
Under Vladimir Mozhenkov’s belt there have been nine economic turbulences, through which he not only saved his business, was able to restore pre-crisis performance, but also brought his company to a new level, leaving his competitors behind. In his book, he shares managerial tips and tricks that helped him succeed in an environment of total instability. They can be applied in any time and in any industry.
After reading his book you will learn:
- The difference between the strategies of the dead, the survivors and the successful companies;
- What personal qualities a manager can’t do without during a crisis;
- How to plan a budget in times of instability;
- What is worth paying special attention to in the crisis?
- What items must be in the anti-crisis plan of a competent manager.
Read and act.
Principles
- Published by MIF on personal recommendation of Herman Gref
- From the guy from an ordinary family to the 46th line in the world Forbes.
- A gift with the purchase of the book – inspiring infographics
The life and management principles of Ray Dalio, one of the world’s most powerful and wealthy men, and the story of his brainchild, Bridgewater, the world’s largest hedge fund.
Ray Dalio grew up in an average-income family. The Bridgewater Associates investment firm he founded at age 26 became the fifth most important private company in the United States (according to Fortune) over the next 40 years. The secret of its stability and success is that Ray Dalio’s life and work are guided by universal principles that have crystallized from a series of victories and defeats. The power of these personal principles is such that they have changed the entire industry: CIO magazine has even called Dalio “the Steve Jobs of investing.”
In this book you will find all the rules of life and work of an American billionaire. It is quite possible that after reading it your life will no longer be the same.
Work that charges.
- The first practical book about job crafting in Russian
- It will help properly adjust your work and recharge your energy
- From the bestselling author of “Never Ever” and “This is Normal!
Illustrated book by Elena Rezanova on how to fine-tune yourself so that your work will start to recharge and bring joy. This is a practical book: the material is applied and related to your everyday reality. Inside you will find tests, checklists, and research results.
With the book you will make many valuable observations about yourself at work. Do some experiments to better understand yourself. You’ll find a mode in which you can enjoy your work in real life, here and now.
The pleasure of work is not a question of “WHAT to do,” it is a question of “HOW to do. In other words, the work and tasks themselves do not energize or deprive you of energy. It’s the way we act that makes them so.
If what you are doing destroys you from the inside, the result will either be meaningless, or you simply will not reach that result.
Without knowing our characteristics, trying to fit into standard ways of acting, we run the risk of:
– Draw the wrong conclusions about ourselves, our strengths, and lose faith in ourselves (“there’s something wrong with me”);
– Draw the wrong conclusions about what we like and dislike (what has energy and what does not);
– not feeling energized or burned out even in a job we love;
– constantly looking for self/pleasure and not finding it;
– going around in circles and making bad decisions your whole career.
That’s why it’s so important to learn how to configure “for yourself” any tasks. And to do this, you need to learn about yourself and your characteristics. And the most effective way to understand your configurations is to study yourself in the process of real action. Thanks to the exercises in this book you:
– Learn to go into observer mode;
– Conduct controlled experiments on yourself at work and examine your working condition;
– You will find your most productive and unproductive entrances into the task;
– Understand why you are depriving yourself of energy;
– Remove hyperfocus and supermotivation;
– get out of endless busyness, maximum focus and high stress mode;
– take away overheating and exhaustion;
– make sure that the same work can both energize and de-energize;
– get away from the idea of “mine”/”not mine.”
– make sure that there is no such thing as a perfect job;
– You will understand where to start the change, and make the transition to the new level as manageable as possible.
You’ll learn to find supports within yourself and make sure that the energy in your work is a process of constant attunement with yourself. It cannot be debugged once, turned away and expected to work as it is.
Being aware of your characteristics and your ability to do this or that work will allow you to steer the process – that is, to check in with yourself, to keep track of all the factors that affect you (positively or negatively) and to configure the process to suit you.
By finding your way to be in the task, you will be able to enjoy your work in real life, in the here and now, which is where everything happens. And that means staying on top of all kinds of things, making informed career decisions and not letting it be decided for you.
Working for love
- From a career coach and founder of the largest platform for professionals
- Listen to the audiobook voiced by author Olga Lermontova
- Based on over 5,000 cases of people who have fallen in love with their jobs.
Many people think that work is just a tool for making money for a “real life,” something boring and dull. The limiting beliefs and negative attitudes associated with work prevent many from building a career, depriving them of an alternative, enjoyable reality. But more and more people are abandoning entrenched stereotypes and striving to realize their potential in their careers, to do something truly meaningful.
Career coach and founder of Careerum, the largest platform for professionals in the CIS, Olga Lermontova is sure that work can be exciting, joyful, resourceful and inspiring. In her book she tells about internal and external factors of building a career: attitudes and motivation, professional self-assessment and productivity; planning and coaching, networking and acting in crisis. After reading it, you will learn how to plan your career and get inspiration in your work, what to rely on in the process and what “levers” to engage. Stories of real people who once made life-changing decisions and changed their lives and careers and effective exercises allow you to develop your own strategy and act on it.
Think Again
- International bestseller: rights sold in 41 languages, with more than half a million copies sold in the U.S. and Canada
- Recommended by Bill Gates and Daniel Kahneman
- Over 6,000 ratings on Amazon
Intelligence is usually thought of as the ability to think and learn, but in a rapidly changing world, there is another set of cognitive skills that may matter more: the ability to rethink and retrain. In everyday life, too many of us prefer the comfort of conviction to the discomfort of doubt. We listen to opinions that make us feel good rather than ideas that call for reflection. We see disagreement as a threat to our ego rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, whereas we should gravitate toward those who challenge our thought process.
If knowledge is power, then knowing what we don’t know is wisdom. Professor Adam Grant is convinced of this. His new book will help:
- Master the skill that Ray Dalio calls key in his Principles – the ability to look at reality without prejudice.
- Discover your inner Scientist: endlessly curious, skeptical, moderately confident. Learn to change the way you look at things.
- Form meaningful, not interpersonal conflicts to lead your team or group to find a solution.
- Encourage others to reconsider their established vision and think within the framework of a scientific approach.
- To create a community of people who learn new things over a lifetime.
Adam Grant talks about all of this in an engaging way, with humor and examples from a wide variety of fields, with brilliantly chosen illustrations and charts that contribute to an easy read.
Adam Grant’s book shows that we don’t have to believe everything we think or internalize everything we feel. It is an invitation to give up views that no longer serve us, and to value mental flexibility over silly consistency.
Aesthetic Intelligence.
- Principles of aesthetic intelligence for business development
- Stories from executives at Tiffany, Chanel, Gucci and other brands
- From the top manager of Moet Hennessy Louis Vuitton
These days, most consumers do not need a lot of things – what matters to us is the feeling that a certain thing makes us feel. We want to get more value from the product. This is why aesthetics are of paramount importance to business.
For 25 years, Pauline Brown headed the North American division of LVMH (Moet Hennessy Louis Vuitton – a French multinational company, a well-known manufacturer of luxury goods under the brands Christian Dior, Louis Vuitton and others). She knows almost everything about the fashion and beauty industry. Pauline is sure that now it is necessary to work first of all not with the functional properties of the product, but with the feelings and emotions of the clients. This is the only way to create successful and, most importantly, long-lasting brands. In this book, Pauline uses examples from many well-known companies to show how different approaches to working with aesthetic principles make a business thrive or, conversely, increase the risk of fiasco (if the aesthetic component is not handled properly). In addition, she shows how to develop aesthetic intelligence (and thus personal style) independently: from her point of view, this is not a given, but a skill that can be trained (although this will take time and effort).
The book is based on the stories of entrepreneurs, leaders, and teams, including Louis Vuitton, Tiffany, Chanel, Gucci, Estee Lauder, MAC Cosmetics, Harley-Davidson, Iris Apfel, Joe Mellow, and many others.
We are what we do.
- A vivid account of the past and present of corporate culture through unusual examples
- Over 400 positive reviews on Amazon in six months
- The author is a world-renowned businessman and investor
One of the most vivid, honest, and non-trivial books on corporate culture from renowned investor and author of the international bestseller “It Won’t Be Easy” Ben Horowitz. A fascinating work at the intersection of business, leadership, and cultural studies, Horowitz turned not to the traditional Fortune 500 list of the privileged, but to the history of humanity.
Culture is not a set of rules, but what we do every day and what guides our work. Culture is how a company makes decisions. It’s a set of principles that employees use to solve everyday problems. It’s how they behave when no one is looking.
The book highlights leaders of the present, past, and distant past through examples of a wide variety of communities that share a strong culture, from the leader of the Haitian Revolution and the head of a prison gang in the United States to the Samurai and Genghis Khan. The author analyzes these cultures and relates them to modern companies–McDonald’s, Uber, Netflix, and many others.
From the book you will learn:
– what culture really is;
– What makes a culture effective;
– how to study a company’s culture;
– what practices make a culture come alive;
– how a leader must behave to make culture work.
The Impossible as a Strategy
- How to achieve the impossible: based on neuroscience data
- How the best of the best go beyond what seems possible
- The author’s books have been translated into 40 languages
This book is based on the lessons of those who have achieved the Impossible with a capital letter, but it is intended for people aiming to achieve the impossible with a small letter. And this impossible, in all likelihood, everyone has their own.
Stephen Kotler explored in detail a variety of techniques, tactics, strategies for achieving maximum productivity, proposing a meta-strategy to ensure a stable maximum productivity.
It included seven daily and six weekly practices that must be performed if you intend to maintain peak performance long enough to achieve the impossible. And whatever that means in your case, you need to incorporate these practices into your schedule in any way you can. But you don’t have to do them all at once. Start small. And once these practices increase your results and start saving you time, you can add a few more.
The Power of Will
- From the winner of Stanford’s top teacher award
- Over 1,000 evaluations on Amazon
- Based on the popular 10-week course
Willpower is taught at Stanford! This course is insanely popular with students–everybody wants to build willpower. But until now, there hasn’t been an instructor who’s taken it upon himself to do a science-based course on the subject, digging through other people’s research and doing his own. All to prove that this skill is trainable and teach everyone who wants techniques for its development.
That instructor was psychologist Kelly McGonigal, Ph.D. – who later wrote The Willpower Instinct, which we published as The Willpower Instinct. It was she who brought the idea of the Willpower Instinct course to the world’s No. 1 business school campus, developed it, and leads it to this day, receiving student appreciation and many teaching awards.
If we were asked which single book in our publishing portfolio we would recommend everyone read without exception, it would be The Power of Will.
How Economics Works
- Simple and accessible explanations of complex concepts
- From Leontief Prize-winning economist and Cambridge professor
- An economic encyclopedia to help navigate the modern world
In this book, Cambridge economist Ha-Joon Chang explains in an entertaining and accessible way how the world economy works in real-world terms. Chung offers the reader ideas that cannot be found in economics textbooks, and he does so with a deep knowledge of history, wit, and a slight disregard for traditional economic theories.
Unlike many economists who offer one view of their subject, Chang examines a multitude of theories, from classical to Keynesian, showing the advantages and disadvantages of each, and demonstrating convincingly that there is no single correct approach to explaining how the economy works. In place of one “correct” theory, the author offers a set of tools to help you better understand how the modern economy functions in a global world where everything is connected.
Through the future of the European currency, inequality in China, the state of industry in the United States, and other details, you will learn how the global economy works and why it affects your life.
Rice Assault.
- One of the best books on developing creativity
- Igor Mann’s favorite book
- Original layout, large format, lots of illustrations
This book will teach you how to generate great ideas, think outside the box and find unconventional solutions to problems.
“Rice Assault” is a complete collection of creative thinking techniques in one book. It will help you become the kind of person who comes up with great ideas from scratch yourself!
In the updated edition of his book, leading creative thinking expert Michael Michalko has compiled and systematized creative thinking strategies.
You’ll learn about unique techniques and exercises that develop thinking skills, and you’ll also find many interesting challenges, games, and puzzles for out-of-the-box thinking. Examples of creative breakthroughs from history that have changed our world will inspire you to put these techniques into practice and help you activate your creative self.
Through hundreds of interesting exercises, puzzles, and riddles, you’ll learn how to create original ideas that will help you in business and life. You’ll be able to see more of others with the same information.
From Good to Great
- Included in the MIF Golden Library.
- Over 100,000 copies bought
- Based on six years of research by thousands of companies
The book analyzes the experiences of companies that have made the transition from good to great, such as: Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo. These companies have maintained strong results for 15 years. For example, by 2000, the $1 investment made in 1965 in these companies would have increased 471 times, while investment in the stock of all companies in the market would have increased only 56 times.
The research team, led by Jim Collins, examines the factors and conditions necessary for the transition “from good to great” and its mechanisms. The authors are convinced that consistent implementation of the ideas and concepts outlined in the book will help almost any organization dramatically improve its performance and achieve truly outstanding results.
Essentialism
- Tops on Amazon in the “Decision Making” and “Time Management” sections
- Will help you prioritize your life
- Teaches you to do less, but better.
This book will help you prioritize your life and tell you how to do less and achieve more.
It seems to you that you work too long and have too little time? Are you constantly busy, but not at all productive? Do you feel that your time is spent on other people’s business?
If your answer to such questions is yes, essentialism can help you.
Essentialism is not about getting more done in less time, it’s about doing only what needs to be done. It’s not a time-management or productivity strategy. It’s identifying the most important tasks, discarding all the unnecessary ones, and concentrating as much as possible on the things that really matter.
Your time and energy are priceless and should not be wasted on those things and people that are not really important to you. It is up to you and only you to determine what is worth your limited resources.
Essentialism is a new approach that will allow you to do less but better–in all areas of your life.
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