Emi Ogura—Photos by Doris Dumlao-Abadilla
A pretty young woman in pink kimono sashayed into the Tektite trading floor of the Philippine Stock Exchange. She is Emi Ogura, a commercial model from Okayama prefecture in Japan, who was visiting the country for the first time.
She was with a tour group of about a dozen other Japanese tourists. But this was no ordinary tour group. Instead of going to the quintessential sightseeing spots in the metropolis like the Walled City of Intramuros or the Rizal Park, they went to the PSE to learn about how the local exchange was operating. They also visited the offices of conglomerate San Miguel Corp. and homegrown fast-food giant Jollibee Foods Corp. They were also scheduled to go to the integrated gaming resorts at Pagcor City.
Ogura and her peers in the tour group are investors in the Philippine Stock Exchange. In the case of Ogura, she started investing two months before she visited the PSE on Feb. 10 and was very happy with the results.
Veteran stock broker Joseph Roxas, president of Eagle Equities Inc. with whom the group opened stock trading accounts, was there to welcome the Japanese delegation and brief them about the local course.
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Eagle Equities uncovered the potential of the Japanese retail investor market in partnership with Japanese run-property brokerage house Seven Seas Properties Corp. While offering condominium units in the Philippines to the Japanese market, Seven Seas saw a number of clients interested not just in condominium units but also in stocks and infrastructure in the Philippines. Those interested in investing in stocks are referred to Eagle Equities, which will send representatives to Japan to conduct Philippine stock investing seminars whenever needed.
It’s a niche market that shows a lot of promise. A typical Japanese retail investor will allot P500,000 to build a Philippine portfolio compared to an average of only P100,000 among start-up Filipino investors.
