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Going beyond the basics, 8990 revolutionizes mass housing

Tom Hagler by Tom Hagler
02.12.2021
in Business
Going beyond the basics, 8990 revolutionizes mass housing
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8990 has already completed a total of 52 projects across the country.

Yes, much like any other real estate firm, 8990 Holdings Inc. is in the business of building homes.

But more than just creating structures to serve as shelter, its founders were bound by a common goal of helping curb a decades-old problem, a social malaise that continues to deprive many families of their basic right to a decent shelter—the problem of access to affordable mass housing.

8990 Holdings was established 13 years ago when its founders Luis Yu, Marin Martinez and Januario Jesus Gregorio B. Atencio III came together and formed what would become the country’s largest mass housing developer. The main objective was to do something bigger for the Philippine society than just being a homebuilder.

“When 8990 was founded, we really wanted a business that would not only prove profitable but, more importantly, would also have a tremendous social impact in the country,” Atencio explained.
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“8990 is driven by the belief that housing is not just about houses but is, first and foremost, about people. Housing is used merely as a vehicle to transform the lives of people for the better,” he added.

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