Question: We’re a brother and sister team seeking to become successful entrepreneurs in the male personal care market. It’s my sister who had the idea. She told me once how I had in my cabinet more beauty and personal care products than she had. And yet, she said, “there’s no company that’s the L’Oreal, Avon or MAX Factor of the males.”
She also said that the largest need and therefore the biggest opportunity is in the Class DE market.
When we shared our ideas with our parents, our dad was very supportive and gave us initial capital to explore the cosmetics market.
My sister told me that what she learned from her college marketing course was that to succeed, our cosmetics for males should be unmistakably distinctive by being the best.
BUSINESS
BUSINESS
BUSINESS
I devoted one entire year for this product development effort and we now have a line of high-quality male cosmetics of the best quality.
Our problem is cost.
