All smiles for the members of the UP men’s basketball team and coach Bo Perasol after signing a sponsorship agreement with 8990 Holdings chief Januario Jesus “JJ” Atencio for their training in Las Vegas.
Feeling like an underdog is not unusual. A lot of people must have probably felt neglected some time in their lives—that feeling when people underestimate you and they don’t see your true potential and think you are not valuable.
Yet, the process of proving them wrong is the sweetest victory that the underdogs can ever experience—enough to start a party by the bonfire.
This kind of grit is what property developer 8990 Holdings and the University of the Philippines men’s basketball team (UP Fighting Maroons) have in common. Being underdogs in their respective fields—the latter in collegiate basketball and the former in the housing industry—brought them together in this unique partnership.
Last June 24, 8990 Holdings president and chief executive Januario Jesus Gregorio “JJ” Atencio III signed a memorandum of agreement (MOA) with UP to sponsor the training of the men’s basketball team in Las Vegas in time for the upcoming University Athletic Association of the Philippines (UAAP) Season 80.
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Interestingly enough, Atencio —a true-blue Atenista, but undeniably has a heart for the Maroons—agreed to sponsor the team’s training in one of the best training camps in the world. Although unwilling to disclose the specific amount, he humbly said it would cost him a few million pesos.
This is the training camp where NBA and NCAA teams in the US practice and where national teams would want to set foot in.
