Telecommunications companies have forged multibillion-peso investment deals, offered free Internet promos and entered into high-profile partnerships with global brands and content agreements with entertainment giant The Walt Disney Co. to raise their value proposition.
A young professional or even a high school student may not have been the image of a reliable telecommunications customer over a decade ago. But that is no longer the case today, as this tech-savvy demographic is at the center of a multibillion-dollar battle among big telecommunications players shifting toward the so-called digital future.
The advent of cheaper smartphones, the popularity of social media, richer content and instant messaging—all driving Internet usage—mean telcos are looking beyond traditional services like long-distance calls and SMS, or text messaging, to cater more to the demands of the young consumer.
As such, Philippine Long Distance Telephone Co. and Globe Telecom, which is part of the Ayala Group, have been taking steps to position and tailor their respective businesses to capitalize on this trend.
Manuel V. Pangilinan, chair of PLDT, the country’s biggest telecommunications services provider, said it best during the company’s annual meeting in June.
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“Clearly, the digital age belongs to youth,” Pangilinan told the company’s shareholders, while citing various digital platforms the company has introduced or plans to launch.
“I felt the same sense of excitement and opportunity—the hope, future and fun that the digital world offers our business, and to the youth and future of this country,” Pangilinan said.
