Tiktok is one of the fastest-growing social media apps in the world. It has a current user status of 1 billion active users, which translates into a very active fanbase for anyone who can harness the power of TikTok or go viral on the app.
TikTok’s popularity increased with the lockdown, and with its increased popularity came one question, “How to get on the FYP of TikTok?” The Tiktok ‘For You’ page is the main page of personalized, curated content that TikTok users see when they log into the app.
What is TikTok?
Tiktok is a social media app available on Android and iOS for creating and sharing short videos between 15 and 60-seconds long on any subject.
TECHNOLOGY
TECHNOLOGY
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It was first launched in 2016 as Douyin in China, then in 2017 in global markets as Musical.ly, rebranding as Tiktok. Since then, Tiktok has been downloaded over 2 billion times and has millions of active users, making it the ninth most used social media app globally.
What makes TikTok so popular?
Although it started as an app for Gen Z to lip-sync to their favorite songs, TikTok has since grown into a medium for users to share videos on different topics, ranging from comedy skits to business tips.
TikTok is the newest social media app, which makes it a great platform to grow a following, unlike the oversaturated markets of Facebook and Instagram, with its rigid algorithms.
