FILE PHOTO: People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic
Facebook Inc started public testing of a new application dubbed Hotline on Wednesday, where creators can speak and take live questions from an audience.
This Q&A product combines audio with text and video elements and comes as social media platforms experiment with a rush of new live audio features.
The success of the invite-only, year-old app Clubhouse, which has reported 10 million weekly active users, has demonstrated the potential of audio chat services, particularly during the COVID-19 pandemic.
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Twitter Inc has been testing its audio feature Spaces and Facebook is also dabbling with a live audio room offering within its Messenger Rooms.
Hotline comes from a small group within Facebook, called the New Product Experimentation (NPE) Team, which is tasked with building small social media apps from scratch.