GM, Google, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and now Microsoft. The software giant just became the latest big name to announce that it will no long be attending CES in-person in less than two weeks’ time.
“After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022,” the company noted in a statement sent to The Verge.
What’s been billed as a return to form for the consumer electronics industry following nearly two years of virtual shows has quickly been losing steam over the past week, as concerns around the omicron variant – coupled with a potential holiday travel spike – continue to mount.
Google cancels CES in-person presence, event organizers going ahead with show
CES’ governing body, the CTA, remains steadfast in its decision to continue the physical show, as planned. Last night, the organization reached out to TechCrunch with a new comment from its President, Gary Shapiro, following fast on the heels of Google and General Motors’ rapid announcements,
Over 2200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic of CES digitally. CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Given CES’ comprehensive health measures — vaccination requirement, masking and availability of COVID-19 tests — coupled with lower attendance and social distancing measures, we are confident that attendees and exhibitors can have a socially distanced but worthwhile and productive event in Las Vegas, or while experiencing it online.
An earlier statement from the company offered two days prior noted that back outs had only impacted roughly 7% of its exhibitor space. The CTA has yet to offer an updated figure, in light of some rapid extractions by big name companies, along with smaller startups who have opted for a similar abundance of caution.
A number of major companies currently appear poised to continue their in-person participation, including, Samsung, LG, BMW, Qualcomm and Sony.
