NEW YORK — YouTube Shorts — the video-sharing website’s quick clips meant to compete with TikTok — are racking up 3.5 billion views a day during beta testing in India, the platform’s head said Tuesday.
Susan Wojcikci explained the feature in a note laying out her 2021 priorities.
“So far, videos in our new Shorts player – which helps people around the world watch short videos on YouTube – are receiving an impressive 3.5 billion daily views!” she said.
“We’re looking forward to expanding Shorts to more markets this year.”
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YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as “a new way to express yourself in 15 seconds or less.”
The feature, directly integrated into the existing YouTube interface, is currently only available in India as part of development work.
